The ProcraStation Study Lounge demonstrates strong demand with total sales of ₱106,830, but data reveals clear patterns and areas for improvement. Brew Buddies, the tandem study room, is the most profitable service at ₱32,026, showing students’ preference for affordable private spaces. Saturdays generate the highest sales at ₱33,581, while afternoons are the busiest period with ₱45,831, reflecting peak study times after classes. In contrast, Sundays and weekday evenings are weaker, presenting opportunities to balance traffic. To strengthen performance, management should expand high‑demand services, optimize weekend and afternoon operations, and introduce targeted promotions for slower periods. Enhancing comfort with ergonomic furniture, charging stations, quiet zones, and café upgrades, along with loyalty programs and school partnerships, will improve customer satisfaction and foster community ties. By focusing on top services, peak times, and weaker periods, the lounge can boost revenue, balance traffic, and secure long‑term growth as both a café and trusted learning space.